Our Vision
Our vision is to be the No. 1 retailer and wholesaler in Zamboanga Peninsula that provides competitive prices and efficient services to satisfy budget conscious customers.
Our CORE VALUES
HONESTY
People invest their TRUST in us so we need to give HONESTY in return.
PRODUCTIVITY
We know our work well & we innovate when our work demand requires us to do so.
RESPECT
We value every customer who comes to us just like we value everyone in our company.
ACCOUNTABILITY
We take full responsibility of our actions & prepare ourselves to take these challenges to pursue our growth.
COLLABORATION
We believe that working together helps us accomplish more and reach our goals.
EXCELLENCE
We strive for personal growth & we keep on challenging the status quo.
Our COMPANY
Everything began from the vision of our President—Edwin G. To.
In September 2004, the company employed personnel to set policies, procedures, systems, as well as hiring of employees in preparation for the opening of its store.
On September 29, 2004, our company was registered at the Securities and Exchange Commission as Pricewise Marketing Corporation, a privately-owned family corporation.
On October 5, 2004, we registered at the Department of Trade and Industry carrying the trade name Budgetwise Supermarket.
The company’s pioneer store, Budgetwise Supermarket, located in Veterans Ave. cor. Campaner Ext., Zamboanga City, had its soft opening on March 16, 2005 and its grand opening on May 16, 2005. Its primary target market was the sari-sari store owners and household families within Zamboanga City and nearby islands such as Basilan, Tawi-Tawi, and Jolo.
With the tagline “Pasok sa budget!”, the company emphasizes affordability and quality. Budgetwise Supermarket began with a focus on grocery and houseware items. Over time, its product range expanded to include home appliances (white lines, brown lines, small appliances) and furniture. The supermarket carries renowned brands such as Carrier, Samsung, LG, Whirlpool, and Uratex, ensuring a wide variety of quality merchandise. Committed to delivering delightful service, Budgetwise has earned a reputation for offering affordable yet high-quality products.
On October 8, 2015, the company opened its Distribution Center in J. Johnston St., San Jose Gusu, Zamboanga City. The central warehouse has further expanded into a five-building structure by April 16, 2016. The compound presently houses the company’s Head Office.
The company’s growth is evident in its expansion to eight (8) branches:
- Budgetwise Express located in San Jose Gusu, Zamboanga City (March 1, 2016)
- Budgetwise Ipil located in Sanito, Ipil, Zamboanga Sibugay Province (November 17, 2017)
- Budgetwise Ayala located in Ayala, Zamboanga City (November 7, 2018)
- Budgetwise Sangali located in Sangali, Zamboanga City (September 8, 2019)
- Budgetwise Sta. Maria located in LB Complex, Veterans Ave. Ext, Sta. Maria, Zamboanga City (December 18, 2019)
- Budgetwise Appliance and Furniture Center located in LB Complex, Veterans Ave. Ext, Sta. Maria, Zamboanga City (August 15, 2020)
- Budgetwise Talon-Talon located in Talon-Talon, Zamboanga City (July 7, 2021)
- Budgetwise Home located in LB Complex, Veterans Ave. Ext, Sta. Maria, Zamboanga City (April 11, 2023)
- Budgetwise Pasobolong located in Pasobolong, Zamboanga City (April 28, 2025)
Today, BUDGETWISE is known as a homegrown local retail brand of Zamboanga City.
BUDGETWISE 